We are starting the 2019 skateboard season here in Canada. It also marks the start of our ad campaigns in Canadian skateboard magazines.
To get some inspiration, we looked through our past advertisements.
From ads in the defunct Concrete Skateboarding mag, to the long running King Skateboard mag, through the newly reborn SBC Skateboard mag, even the newest Medium Magazine. There was a lot to go through.
We support print media. There is something about paging through a paper magazine that scrolling through an app will never replace.
We even put an ad in The Tubuloids comic book / flexizine release this spring.
Someone had to take the picture, someone had to create a caption, another had to write a story. Then the whole thing is put together to make a cohesive article. The editor comes through and makes sure everything speaks with the voice of the magazine. These voices change over time. Editors come and go. Move to new magazines etc..
Then the whole thing goes to a print shop, where blank paper is transformed into a skateboard mag.
It exists to capture time. Feeling. Acccomplishment. Art.
From print shop to skate shop, then on to homes, bags, bathrooms, and coffee tables. From person to person it is passed and paged through. Always inspiring.
Inspiring the next trick, next trip, or magazine.
We support print media. A bridge to the past, and inspiration for the future.